ANTA MIDDLE EAST – Brand Folio LLC
Brand Folio LLC, a joint venture between Apparel Group and Mr.Roy Gomez, took over the regional distribution for ANTA in the Middle East, Africa, India, Pakistan and Srilanka in 2012..
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1450+ stores, employing 12,000 multicultural staff covering four continents.
Mr.Roy Gomez is a pioneer in the business of product distribution and was instrumental in introducing some key brands into the region . He has over 20 years of experience in the sports fitness and lifestyle industry and has an in depth understanding of the Middle East.
Through branding and marketing expertise of the two partners, ANTA is slowly winning the hearts of their consumers within the targeted regions
Brand Folio LLC has received the Superbrands award for excellence in the UAE and KSA for the last four years. This momentum has assisted ANTA in its aim to be the top sportswear brand in the Middle East. The company focuses on leveraging the operational infrastructure of ANTA, whilst also adapting to the specific needs of local markets. The aim is not to simply be a purveyor of product, but to reinforce and promote the image of ANTA as an “ONE STOP” shop for all sporting needs.