ANTA SIGNS LEGENDARY BOXER MANNY PACQUIAO AND RAMPS UP FOCUS ON TRAINING AND BOXING MARKET
(Hong Kong, 3November2016) ANTASports Products Limited (“ANTASports” or “the Company”, stock code: 2020), is pleased to announcethatlegendary Filipino boxing champion, Manny Pacquiao, who is the first and only professional boxerto win world boxing titles in eight different weight categories,has become ANTA’s latest brand endorser. In attendance at the signing ceremony held at Las Vegas on 2 November was Zou Shiming, China’s boxing champion and another ANTA endorser.
“Fight On”–ANTA and Pacquiao join hands in unity
The agreement represents a ground-breaking new partnership in the sports industry. It will not only see Pacquiao, one of the world’s top professional boxers, and ANTA, a leading sportswearbrand in China, provide each other with mutual benefits, but the collaboration will also encourage a “Fight On” spiritamong customers.
Speaking of the37 year old champion, Mr.Zheng Jie, Executive Director and ANTA Brand President, said, “Manny Pacquiao is not only aworld class champion, who has won many belts and beaten a number of big names during his 21 year career, he is also a Filipino senator and servesas an inspirationfor all,and not just for sports enthusiasts.Mannyis strict with his training routine and never gives up, which is in keeping with our spirit at ANTA. WithMannyonboard, we are determined to inspire all customers to continue to‘Fight On’.”
Manny Pacquiaosaid, “I am very excited about working with ANTA. Not only is it a leading brand in China, but it is making its presence felt worldwide, especially now in boxing. I look forward to advocating the sport with ANTA around the world.”
Pacquiao– ANTA Training’s strong “engine” for growth
The signing of this agreement is a major step forward for the ANTA training series. Having already made progress in the world of basketball and running, this latest partnership will serve as an engine for growth for the brand’s training products, which have become more popular as interest in combined training methods has grown. In anticipation of growth in this sector, ANTA has already starting cooperating with Chinese boxers, such as Zou Shiming and Yang Lianhui. Pacquiao will be the firm’s latest advocate as it seeks to develop its presence in this sporting segment.
Mr. Zheng added, “As ANTA supports Manny through his training and competitions, we will enhance our training products to encourage him and our customers to ‘Fight On’, as well ascreating professional sporting gear to carry both training and boxing forward into the future.”